Adidas has reported that it will still sell Kanye Wests’ shoe design but stripped of the Yeezy name and branding.
This comes a month after Adidas ended its partnership with Ye after the musician’s anti-Semitic tirade.
The company said it’s the sole owner of all Yeezy line design rights for both existing and future colors and versions. Selling the sneakers under Adidas’ own branding will save the company about $300 million in royalty payments and marketing fees.
By Bella Muziki